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Virtuous

Virtuous is a cloud-based nonprofit CRM and 'Responsive Fundraising' platform that unifies donor management, online giving, email marketing, volunteer tools, and predictive analytics. Founded in 2014 by Gabe Cooper and headquartered in Phoenix, Arizona, it targets growing and mid-to-large nonprofits that want to personalize donor outreach at scale.

4.4/5donor-management$199/month (Platform plan)

Our verdict

Last verified Jun 15, 2026

Modern, well-regarded CRM that genuinely combines donor management with marketing automation and predictive scoring, with unlimited users on its published Platform plan from $199/month. Strong fit for growth-stage and mid-large nonprofits; held below the top by a higher entry price than small-org tools.

Rating
4.4/5
Editorial score
Users
0
Verified users
Starting at
$199/month (Platform plan)
tiered annual subscription; unlimited users on Platform plan, Enterprise custom-quoted
Category
donor-management
Market segment

Key Features

Donor management with predictive constituent scoring
Marketing automation and personalized donor journeys
Drag-and-drop, mobile-responsive email builder
Online giving and donation tracking
Volunteer management
Automation workflows
API access and SSO (Enterprise)

Pros & cons

Pros

  • Built-in marketing automation and predictive donor scoring
  • Unlimited users on the published Platform plan
  • Modern, responsive interface and email builder
  • Strong fit for scaling, marketing-led nonprofits

Cons

  • Higher entry price than small-nonprofit CRMs
  • Enterprise capabilities (API/SSO) require a custom quote
  • More than the smallest teams need

Detailed Information

No information available for Inventory Tracking Methods.

Best For

Growing nonprofits that want personalized, automated donor journeysMarketing-led development teams focused on donor retentionOrganizations wanting CRM plus marketing automation in one platform

Not ideal for

Very small nonprofits on a tight budgetTeams wanting the lowest possible entry price

Integrations

Mailchimp
QuickBooks
Double the Donation
Zapier
Eventbrite
Stripe

Frequently Asked Questions

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0 verified users

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Additional Information

Category
donor-management
Price Range
From $199/month (Platform); Enterprise custom-quoted
Pricing Model
tiered annual subscription; unlimited users on Platform plan, Enterprise custom-quoted

Company

Founded
2014
Headquarters
Phoenix, Arizona, USA